Episode: User experience: planning, evolution, and management

Published: September 2, 2022

One critical element in making cloud work for business is to make it easy to use for both the users and your business. To ensure you are offering the best possible experience, UX (or user experience) needs to be a top concern. 

In this episode of the e-Core Connections podcast, our host Bruce Guptill and Marc Majers – lead UX researcher at Progressive Insurance, adjunct professor UXD at Kent State University, and author of “Make Your Customers Dance, discuss the things that need to be considered in UX planning, evolution, management and knowing how to work on these with our services partners.

Other topics they get into include:

  • Defining the term “user experience”, and why it might be time to rethink this and expand your idea of UX
  • The danger of losing productivity and your competitive edge
  • How often UX development and optimization requires outside assistance
  • Plus, his long career of being a wedding DJ and how this inspired his book “Make Your Customers Dance” and how it relates to UX

This episode will help you take the right next step when it comes to UX development or improvement in your business.


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